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Introduction: The Evolving Landscape of Workforce Messaging

In the dynamic corporate world, IT messaging infrastructure plays a pivotal role. It's not just about maintaining communication channels; it's about evolving them to meet the complex needs of modern business that is constantly changing. This evolution involves targeting specific audiences across business units, departments, job functions, reporting structures, etc. It’s also about empowering staff with self-service while complying with privacy regulations. If that isn’t enough, there’s demand to adapt to new communication channels, and to empower applications with the very same advanced communication capabilities. Though we’ve gotten much better at delivering email safely and reliably, technology hasn’t really kept up with the demand and rapid evolution of the business.

The OnMessage Revolution

OnMessage by Readibots stands at the forefront of a transformation. It's not merely a tool; it's a comprehensive solution that redefines the IT workforce messaging landscape.

Targeted Workforce Communication with Precision

OnMessage revolutionizes the way recipients are targeted within complex organizational structures. For instance, it can address messages to specific departments or teams with tailored messages based on business metadata, a capability that aligns with the need for precise communication in sprawling corporate environments, as highlighted in Edelman's report on  workforce communications. It does this without the need for classic distribution lists. Imagine being able to target message delivery based on the data that exists in any of your business applications or directories.

Empowering Self-Service While Ensuring Privacy

OnMessage empowers executives and teams with intuitive self-service tools, balancing ease of use with robust data security. This approach is crucial in an era where privacy regulations are stringent and non-negotiable. For example, OnMessage allows leaders to

This makes messaging highly dynamic, addressing business demands and privacy concerns that are increasingly prevalent in  workforce communication, as discussed in the Burrelles report.

Adapting to Contemporary Workforce Communication Channels

With a rising millennial workforce, OnMessage adapts to newer communication channels that resonate with younger employees. This adaptation is vital for engaging a demographic that prefers instant, digital modes of communication, a trend underscored in the LinkedIn article on the evolution of  workforce communication. It also allows for messages to be delivered using channels that are appropriate to the immediacy of the message. For example, urgent timely messages are more appropriately delivered via SMS than email, while others might be better suited to a Microsoft Teams message.

Enabling System-to-Person Communication

One of OnMessage's game-changing features is its ability to enable applications and systems to communicate directly with employees. For instance, automated alerts from business applications, or operational updates from IT can be seamlessly integrated and delivered through OnMessage across multiple channels to exactly the right audience, ensuring timely and relevant communication. Business applications take advantage of these advanced communications capabilities with a single REST call.

Conclusion: A New Chapter in IT Workforce Messaging

OnMessage is more than a messaging tool; it's a strategic asset for modern IT teams. It addresses the multifaceted challenges of today's workforce communication landscape, creating a messaging ecosystem that is not just functional but also strategic, adaptive, and inclusive.

With OnMessage, IT messaging is not just about extending email; it's about empowering the organization to with the next wave of communication capabilities that enable it to be competitive in a rapidly evolving landscape.

The Enterprise Communication Conundrum

In the labyrinth of Enterprise  communication, we've been navigating with an outdated map. Traditional methods, like interoffice memos, have given way to emails, but the journey seems to have stalled there. A study highlighted on Bonfyre reveals a startling fact: only about 10% of people share content on corporate Intranets, with a mere 1% creating the bulk of content. This statistic is a clarion call for a more engaging and effective   Enterprise communication tool.

The Missing Link in Enterprise Messaging Platforms

Executives, the visionaries of corporate strategy, are often hamstrung by tools that fail to mirror the complexity of their vision. The challenge transcends mere information dissemination; it's about impactful, precise communication that aligns with the dynamic corporate landscape. As we delve into the digital age, an article on LinkedIn explores how  enterprise communication has evolved, impacting various business operations.

Enter OnMessage: A Symphony of People and Systems

OnMessage by Readibots is not just a platform; it's a revolution. It addresses the need for a system that integrates both human and digital communication. This need is echoed in Edelman's report, which explores the trends driving the evolution of modern communication functions.

OnMessage: The Game Changer

The OnMessage Edge: A Nod to Innovation

OnMessage is more than an addition to the corporate toolbox; it's a paradigm shift in   enterprise communication. As Spin Sucks reports, the role of  enterprise communications is evolving into that of strategic advisors, a role that OnMessage facilitates through its innovative approach.

Conclusion: A Step into the Future with OnMessage

OnMessage stands as a beacon of innovation in enterprise communication. It's not just a solution; it's a step into a future where every message resonates across the corporate spectrum, breaking the mold and embracing new possibilities.

Enterprise communication hasn’t changed in 30+ years since the inception of email and the open rate for text messages is 98% - Email is only 20%.  Today’s workforce prefers channels such as SMS or collaboration products (i.e. Teams), over email.  In addition, the creation and distribution of messages takes multiple teams and weeks; and more importantly required attributes aren’t always available.

Readibots modernizes the traditional communications approach with a user-friendly interface allowing business leadership to send their own communications.   OnMessage provides:

In the early 90s, while designing email architecture at Nortel, I had a front-row seat to the evolution of corporate communications over email, and all that it entailed on the back-end. Fast forward 30 years, the essence of email remains unchanged, but the need for precise and simplified enterprise messaging has evolved.

It surprises me today that the fundamentals of email haven't really changed much. It works, and it works better now than it did then, but the basic mechanisms and usage remain the same.

New technologies like Teams, Slack, SMS, and other business chat and messaging apps, have gradually eroded the dominance of email as a communication platform, but they lack the widespread distribution and enterprise controls, rendering them more suitable for peer-to-peer or team-based communications, not for organization-wide mass communications 

The Dawning of New Workforce Messaging

Recently, I had the good fortune to work with some email aficionados at a Fortune 50 organization. I'll withhold the name for confidentiality, but trust me, you know their name. They presented their challenges to me regarding how their organization communicates with their workforce.

Like every large organization, they send out a plethora of messages. They have a People Experience team that keeps staff updated on everything from benefits and internal event announcements to executive leadership messages, utilizing home-grown tools to address this challenge.

The Problem with Enterprise Communication?

A lack of business data integration into the communication ecosystem prevents them from sending messages with context. They need to identify recipients using business data from privileged systems like HR, Payroll, Identity, etc. Sometimes, this data is used to select business divisions, leadership, departments, job codes, physical locations, and many other internal identifying attributes - none of which are populated in the email directory (and can't be for privacy reasons). Moreover, there's often a need to integrate custom mail-merge data into these messages that comes from other business systems.

But it doesn't stop there. The organization recognizes that younger workforces are more attuned to the instant messaging paradigm. Email is seen as a product of my generation and dubbed as "your dad's station wagon." They recognized that a large number of messages are never read. So, this company wanted to embrace these newer communication channels, but with the same level of enterprise controls and broadcast capabilities, coupled with business systems integration.

More Data = Better Messages = Improved Workforce Communication

Much like political strategists measuring audience response, the organization also wanted a mechanism to gauge what resonated with their audience. They sought metrics on what was working and what wasn't. They wanted to understand which messages were being viewed and which were being ignored, and gain insights into how the messages were being consumed.

They wanted to understand how messages were being consumed to drive better communications.

The Genesis of OnMessage

So, after consultations and contracts with this Fortune 50 organization,  The Readibots team embarked on the mission of changing the game. Our identity automation platform was a great candidate to host a solution to this problem.

The net result: the creation of a new enterprise communication technology  that we call OnMessage. This remarkable application, delivered atop the READI Platform, meets all their needs and more. It's cloud-based, self-service, and integrates with an organization's communication channels. It encompasses all the policy and administrative controls that big enterprise messaging teams expect. Not only does it support messaging, but also direct-injection calendaring, allowing organizations to push events into employee calendars. Moreover, it's completely API accessible, enabling not only your business users to enjoy this game-changing experience but also allowing all your business applications to leverage the same technology. This elevates workforce messaging to an entirely new level — an umbrella over all your communication channels that empowers the business to harness messaging in ways never before possible.

October 2023, the enterprise pilot has been a tremendous success, exceeding expectations, and I'm now thrilled to announce that OnMessage will be GA in January 2024. A big shout-out to my friends and colleagues who all helped make this happen.

Welcome to the new world of enterprise messaging!

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